In This Issue
Consumer Slowdown Hits Retailers and Lenders
(Page 2)
Outlook Positive for Appraisal Business
(Page 2)
Rio Factory Poised for Continued Growth
(Page 3)
Work Progressing on L.A. Housing Projects
(Page 4)
STRATEGY ONE
Published by Buxbaum Group
2780 Canwood Street
Suite 108
Agoura Hills, CA 91301
(800) 990-6820
www.buxbaumgroup.com |
Gramicci’s Growth Continues at Fast Pace
Gramicci is continuing its resurgence in the outdoor apparel industry, powered in part by the rapid
growth of Greenicci, its collection of clothing manufactured from hemp and organic cotton.
Since its introduction in 2007, Greenicci’s sales have grown to represent as much as 36% of the
company’s overall sales, according to Marty Weening, Gramicci’s President. “It is the fastest growing
segment of our business,” he notes “We have added about 40 new accounts as a result
of Greenicci. Sell-through performance for the line at the retail level has been extraordinary, it’s
been very well received.”
Weening says Greenicci apparel appeals to consumers because it is organic yet priced to compete
with non-organic clothing. “Our blended fabrics are soft, highly wearable,
durable and created with the same design considerations as non-organic
products,” Weening explains. “The fact that it is all-organic should be the added
value, not the only reason to buy something.”
Gramicci apparel can now be found in a growing array of retailers. In addition to
prominent national, regional and local specialty retailers such as Cabela’s, REI,
Gander Mountain, and Paragon Sporting Goods, it can now be purchased at Dillard’s
in certain markets of the country. The brand’s growing online presence
For more click here (Page 3)
Gramicci products for men and
women are now available at
Amazon.com and Dillard’s in certain
markets, as well as at a growing
roster of specialty stores.
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| Huge Sale of Western Wear Begins in San Antonio |
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When Boot Town, Western Warehouse and
Corral West merged last year, the three
western wear retailers began meshing their
styles and products – a process that created
a need to liquidate excess inventories. When
it came time to organize a special promotional
sale, the Buxbaum Group got the call.
In mid–March, the retail group launched a
massive special sale at a 45,000-square-foot
former Toys “R” Us store near the Ingram
Park Mall in San Antonio, featuring discounts
of up to 50% and more on footwear and
clothing for men, women and children.
“We will have over 26,000 pairs of boots
and millions of dollars worth of clothing,”
says Stevan Buxbaum, Executive VP of
Buxbaum Group. “The combined companies
have gone through the integration process
and are now in the process of clearing out
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inventory so that
they can move
forward with a
consistent mix
of styles and
products.”
Buxbaum says
the event will
likely run for four
or five months.
The sale actually
marks a return
to San Antonio
of Boot Town,
which previously
operated a store there. If the event proves a
success, Buxbaum notes, the sale store might
be converted to a permanent outlet location for
the combined retailers.
For more click here (Page 4) |
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